The problem
Gaps in healthcare support
Hospitals and care facilities increasingly needed people who could give patients steady, compassionate attention while keeping them safe, without the complications of coordinating multiple service providers.
Working closely with healthcare providers for years, Sentry founders Ian Townsend and Terry MacDonald saw the strain on hospital staff caring for patients who needed both close supervision and a calm, kind presence.
When patients became distressed, help often arrived late and wasn't connected to their care, leaving staff stretched and patients unsettled.